Celebrities no longer have the monopoly when it comes to turning themselves into a brand. Now, even normal people can become the “face” of their own businesses and make their personal image as important as their company’s image.
PJ Lanot, a motivational speaker and entrepreneur, says that marketing yourself is very important, and not just when it comes to business. “Whether it be finding a job, be it finding yourself a relationship, asking for a promotion, as in lahat, it all boils down to you. You are the product, you are the service, sa’yo nanggagaling lahat niyan, eh.” Here, PJ tells you how you can market yourself without selling out.
1. Know yourself.
How can you market something that you don’t understand? If you don’t know where to begin, figure out what your strengths and weaknesses are, and keep on improving on your strengths. Knowing yourself will also help you build up that confidence that you are indeed a good product or service to market.
2. Look (and smell) the part.
Feeling good starts within you, so don’t forget the basics. Maintain a good hygiene, make exercise a routine, and wear your favorite clothes on days you need that extra boost. Spray on an eau de parfum or eau de toilette to give your presence that extra oomph. Pro-tip: Speak with confidence every time by keeping a breath spray handy. Try Swish breath spray, with a fresh peppermint flavor that takes effect in 10 seconds and lasts for hours.
3. Keep on doing what you’re good at.
PJ points out that if you go with what’s trendy and not on what you’re good at, you’re not only too late in the game, you’re also losing your Unique Selling Point, or USP. “Let’s say, for example, you paint, pero nakita mo na uso yung calligraphy. Biglang papasok ka even if you’re starting at zero,” PJ says. “You have to stand true to your calling, talent, and experience. Focus on those, and people will eventually take notice, and yung iba yung susunod sa’yo.”
4. Find your medium of marketing.
Not all of us are the life of the party, or have the courage to go up to complete strangers and talk about yourself and your business. Exhaust all the tools you can get to get comfy marketing yourself. And look the part if that’s what it takes.
Once you’ve got those bases covered, you can concentrate on confidently fielding your strengths. Today, PJ says that the internet and social media is a gift to those who want to market themselves, but without coming off as being overly pushy. “An introvert can be an extrovert all of a sudden because of it,” PJ says. “It’s what they’re comfortable with. If you’re not comfortable being on TV, then do an email interview, baka that’s what you’re comfortable with. Find the medium you want to work with.”
5. Find your customers and think like them.
There’s no use in marketing yourself if you’re not marketing it to your target market. Once you’ve found your community of customers, get to know them as well as possible.
Pretend that you’re the customer and ask yourself, “Why would I believe this person to be an authority in what he or she is talking about? How does he or she make my life easier, and what do I get from her that I don’t get from anyone else?”
Once you can answer those questions, you’ll be able to fulfill your market’s needs and market yourself efficiently.